What happens to companies that don’t get the right advice on crafting and maintaining their social media presence?

• Their reputations take a nosedive.
• Formerly loyal customers jump ship.
• Industry-leading companies become second-tier.

What happens to companies that choose the wrong CRM applications for their organization?

• They fail to track key customer metrics.
• They build their business processes around faulty information.
• Ultimately, they lose market share to the competitors who were paying attention.

What happens to companies that lack objective guidance in reaching the audience they need to reach?

• They make decisions by political allegiances and not by best practices.
• They waste resources targeting weak prospects.
• They’re forced to compete on price, and not total cost-of-ownership or value.

You don’t need the wrong idea, you need the Third Idea.

Third Idea Consulting LLC is a firm founded to provide advice on the confluence of customer relationship management (CRM), social media, and brand awareness. Third Idea’s mission is to help businesses navigate the changing currents of customer-facing technology so that all parties can get the greatest benefit from the relationship.

Marshall Lager is the founder and managing principal of Third Idea. Marshall is a former Senior Editor at CRM Media, where he wrote news, blogs, and feature articles on the above topics for CRM magazine and its Web site, destinationCRM.com. During his tenure at CRM Media, he was the recipient of three APEX writing awards for his feature writing and Pint of View, his back page column. Pint of View was recognized as a Silver National Azbee Award winner in 2010 in the Humor Column category.

Marshall spent a year on staff with Vault, Inc., where he edited several business advice books and co-wrote two books on management and technology consulting. His experience also includes home office and home and mobile consumer electronics reviewing.

Marshall can be contacted via:

Phone: 1+ (516) 476-6696

Email: marshall@3rd-idea.com

Twitter: @Lager

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