Comments on: Random Social Thoughts http://www.3rd-idea.com/2009/07/random-social-thoughts/?utm_source=rss&utm_medium=rss&utm_campaign=random-social-thoughts Social CRM, branding, and customer experience Wed, 01 Feb 2012 02:12:37 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Meaghan http://www.3rd-idea.com/2009/07/random-social-thoughts/#comment-5 Meaghan Wed, 15 Jul 2009 14:44:03 +0000 http://www.3rd-idea.com/?p=47#comment-5 Regarding the trust issue, I don't necessarily see the results as that opposed. The different results may have most to do with how the question was asked (ie, if the word 'anonymous' was used in the results that measured trust at 33%). I think most people will trust 'sparkleponies99' over 'anonymous', just because it seems like a real person, even if sparkleponies33 is equally possibly an executive at a the company selling the product. I think the most important thing a company who wants to be trusted can do is simply to be trustworthy. It's better for a company to enable and encourage their customers to post a review of their product than to post their own positive reviews anonymously, even though the result (positive reviews) may be the same, especially since self-promotion efforts on review sites can be pretty transparent. Regarding the trust issue, I don’t necessarily see the results as that opposed. The different results may have most to do with how the question was asked (ie, if the word ‘anonymous’ was used in the results that measured trust at 33%). I think most people will trust ‘sparkleponies99′ over ‘anonymous’, just because it seems like a real person, even if sparkleponies33 is equally possibly an executive at a the company selling the product.

I think the most important thing a company who wants to be trusted can do is simply to be trustworthy. It’s better for a company to enable and encourage their customers to post a review of their product than to post their own positive reviews anonymously, even though the result (positive reviews) may be the same, especially since self-promotion efforts on review sites can be pretty transparent.

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